Wednesday, 22 June 2011

FUTURA 2000 Live Paint for fosters Ice 1995

As part of the fosters Ice 'Street Art' campaign we secured NYC legend Futura 2000 to paint his billboard live at the event. At the time live painting was unheard of apart from Graffiti jams and again the concept broke new ground in the advertising world and the brand community.  Along with this event and his frequent work for Mo' Wax the interest in Futura's style and work went ballistic in the UK!